All about RSS

What is RSS?
RSS is "Really Simple Syndication" or "Rich Site Summary", it’s a method of distributing links to content in your web site that you'd like others to use. In other words RSS is a family of web feed formats used to publish frequently updated works for example blog entries, news headlines, audio, and video in a standardized format.
Generally RSS feed is applied to those webpages whose content gets updated frequently, so that whenever there is a change in your website those who have subscribed to your rss feed will get to know.

How to manually create rss feed:
Start with creating a new xml file, now add new item in this file by following this architecture
Title
Description
Link

For example in your website you have an articles webpage which is constantly updated, then you can put rss feed for that page by constructing rss-feed.xml file.
Now in this file suppose you have 10 articles listed, in that the first article is on
Enhancing traffic to your website through Linkbaiting
Which is stored at the location
http://www.himshilp.com/seo-articles/linkbaiting.htm
and whose description is
Linkbating is a new concept, but is becoming an effective way to drive more traffic to your website. In simple words linkbaiting is nothing but encouraging others to link back to you...
In your xml file the first item could be added like this
 < item>
< title >Enhancing traffic to your website through Linkbaiting < /title>
< link >http://www.himshilp.com/seo-articles/linkbaiting.htm < /link>
< description > Linkbaiting is a new concept, but is becoming an effective way to drive more traffic to your website. In simple words linkbaiting is nothing but encouraging others to link back to you... < /description >
< /item >
Similarly the other items of that webpage (other 9 articles with short description and link) could be added as other items. For example if the second article is on search engine optimization, then it could be added as
< item>
< title> Search engine optimization < /title>
< link>http://www.himshilp.com/seo-article/search-engine-optimization.htm< /link>
< description> SEO is the process of analyzing a web site and modifying it to enable search engines to read, understand, and index it correctly. This dramatically increases the traffic to the web site... < /description>
< /item>
Similarly the other 8 items could be created. Since RSS is a dialect of XML. All RSS files must conform to the XML 1.0 specification, as published on the W3C website. We need to insert this code
< ?xml version="1.0"?>
In any RSS document at the top level, there should be a element, with a mandatory attribute named version which specifies the version of RSS that the document conforms to. Here we are using the version attribute 2.0.
< rss version="2.0">

Subordinate to the element is a single element, that contains information about the channel (metadata) and its contents.
< ?xml version="1.0"?>
< rss version="2.0">
< channel>
< item >
< title>Enhancing traffic to your website through Linkbaiting< /title>
< link>http://www.himshilp.com/seo-articles/linkbaiting.htm< /link>
< description>Linkbating is a new concept, but is becoming an effective way to drive more traffic to your website. In simple words linkbaiting is nothing but encouraging others to link back to you... < /description>
< /item>
< item>
< title> Search engine optimization < /title>
< link>http://www.himshilp.com/seo-article/search-engine-optimization.htm< /link>
< description> SEO is the process of analyzing a web site and modifying it to enable search engines to read, understand, and index it correctly. This dramatically increases the traffic to the web site... < /description>
< /item>
< /channel>
< /rss>
Notice that we have closed the channel and rss tags in the end.
As indicated before since its an xml file it has to be saved as rss-feed.xml.
After defining all the items i.e. all 10 articles in this case we have to define our webpage as a channel.
The same tags title, description and link of your webpage has to be inserted. Now the complete file will be like this

< ?xml version="1.0"?>
< rss version="2.0">
< channel>
< title>SEO Article, SEO Blog, SEM Tips, PPC Article, Blog, Internet Marketing< /title> < link>http://www.himshilp.com/seo-articles/seo-articles.htm< /link> < description>Himshilp: Best SEO Company in India. Learn more about ethical search engine optimization techniques from our SEO Article, PPC Blog & Internet Marketing Tips Section. Contact for further details.< /description>

< item>
< title>Enhancing traffic to your website through Linkbaiting< /title>
< link>http://www.himshilp.com/seo-articles/linkbaiting.htm< /link>
< description>Linkbating is a new concept, but is becoming an effective way to drive more traffic to your website. In simple words linkbaiting is nothing but encouraging others to link back to you... < /description>
< /item>
< item>
< title> Search engine optimization < /title>
< link>http://www.himshilp.com/seo-article/search-engine-optimization.htm< /link>
< description> SEO is the process of analyzing a web site and modifying it to enable search engines to read, understand, and index it correctly. This dramatically increases the traffic to the web site... < /description>
< /item>
< /channel>
< /rss>
After doing this make hyperlink (rss –feed) articles page and link that hyperlink to the xml file(rss-feed.xml).
Validating The File
Once you are done with this process, it’s the time to check whether your file is valid or not. Either you can use feed validator service or just type the url of this particular feed in the address box, if everything is fine you will get to see the xml file otherwise you have to fix the errors.
Now its time to get Syndicated
Since your file is validated you can now submit your feed to various rss directories to get your feed listed. Which will help you to get more leverage of your articles in this case.
Summary:
RSS Feed is one of the best ways to market the information on a website without putting much effort. So it could also be used as one of the internet marketing strategy. Once the feeds on your website are updated, every subscriber automatically gets the update of new information on the site.
Also with rss you can also circulate your content to your networks of social networking websites. Its works amazingly, as rss helps you generate traffic to your website, which in turn helps you getting good backlinks , which helps in getting good ranking in Search engines, which is the major aspect of SEO.

RSS feed is just a link created on any webpage whose content gets updated frequently, so that whosoever subscribed to your rss feed will get notified whenever there is a change in that particular webpage. So obviously by providing RSS feed in your webpage you are increasing your webpage's visibility among others and in turn traffic of your website which is the key aspect of any SEO program.
This is my take. what is yours feel free to share with us.

Will SMO take over SEO?

Nowadays there is a speculation in the internet industry that SEO is going to be dead and social networking websites will take over SEO.

Since inbound links are the main criteria to generate traffic to any website, and social networking websites are providing enough backlinks to increase the visibility of the website and helps achieving positioning in top 10 search results, So it is a common belief among the top internet marketers also that SEO is going to be dead.

But there is a problem with this method of gaining backlinks, any person can open an account in social media websites without doing any real investment and then gets the authority to give feedback about any product/ service, whether he has much knowledge in that particular domain or not. Even sometimes it happens so that brand names of big companies are misused by various people through social networking websites. So if search engine will start giving much importance to these types of posts then it will surely affect their search result and in turn the user satisfaction. This would not be desirable by the major search engines as Google and Microsoft earn quite a lot from providing significant results from these search engines, so they need to keep their algorithm up-to-date in-order to deliver the best quality results. So as long as Google and Microsoft like big players are in business, SMO will not have much impact on the search results and SEO will remain in the internet industry.

85% of people still use search engine to satisfy their primary business or personal need. Now let us imagine a situation in which someone is using social media to promote his website without optimizing his website. Surely no one would like to believe on that as Social media is generally used to take second opinion about the product/ service. So if your website is not optimized and you straightaway want to market it through social media then your efforts will go in vain.

With out SEO the internet will be full of spam. Can you imagine a situation in which search engine is replaced by some of the social networking website like twitter or facebook and people start getting the results on the bases of their total number of followers? So the brand which has the highest number of followers will get listed first in that social networking website. Then the whole creditability of search engine will be lost and people will have no faith in search engine. I think they will no longer use the search engines for any of their needs.

Social Media will surely affect Google's real-time search results but high Page Rank websites will dominate the search results.

We need to understand that the role of SEO is not restricted only to provide quality backlinks but also

• SEO is used to promote websites in such a way that they can be easily understood by search engines.
• SEO helps increasing the visibility of the website for the defined keywords
• SEO also helps your website to achieve higher rank in the search engine.

So according to my experience, SEO is not going to die any time in near future, but its going to further evolve and provide us better results. Do let me know about your viewpoints related to this topic.

How SMO interacts with SEO

Nowadays everyone is talking about Social media networking / social media optimization(SMO). Most of the people have joined these social networking communities. Recently I was reading an article: Companies planning to increase their social media spend. Having a profile in social networking websites is becoming necessity nowadays which also helps spreading word of mouth publicity about your brand...
No doubt SMO is a great tool to spread brand awareness, seek advice and get noticed in the social media. But one thing which really bothers me is how SEO and SMO interact with each other. Let’s find out what they are and how are they related:
Search Engine optimization (SEO) is the process of analyzing a website and modifying it to enable search engines to read, understand, and index it correctly. This dramatically increases the traffic to the web site.
Social media optimization (SMO) consists of a set of methods for generating traffic on any website through social networking websites, business networking websites, online communities and blogs (macro blogging as well as micro blogging).

1. SEO and SMO both can be used to drive traffic to your website which in turn generate substantial leads your business
2. SMO is done to impress human being and SEO is done to impress search engine spiders. So in SMO we need to write impressive content to seek the attention of social media, whereas in SEO we write content for the website with proper usage of keywords grab the attention of search engine spiders.
3. For SEO we need to change the titles, metas headers etc of a website so the website gets modified whereas for SMO we use social networking websites to spread the brand of our website.
4. SEO has been emerged long time back whereas SMO has come into existence recently after 2005.
5. Any person with a little bit of knowledge of internet can do SMO whereas quality SEO can only be performed by SEO expert. Google really gives importance to Search engine optimization as it is directly associated with the page rank, which demonstrates the importance of the webpage in search engines whereas SMO is not at all related to the importance of the webpage.
6. The structure of the website is not so important when doing SMO, which is an essential aspect of SEO.
7. There are certain rules (which keep changing by Google) to perform SEO (example title, meta description, meta keywords, headers, alt tags etc), whereas for SMO there are no rules laid as such. Only thing one should keep in mind while doing SMO is that SMO is done to interest human being so one should never use social networking websites to directly sell something rather it should be utilized to make relationships with the prospective clients. Make it personal and interesting for others so that people would like to connect to you. So the key point is while doing SMO “keep it human”
8. SMO costs you nothing or it costs you very less whereas to get effective SEO services requires a lot of in-depth study as well as hard work so one should be ready to pay a fairly good amount for SEO of their website. Even though there are many cheap SEO companies have appeared recently in the market who barely knows anything about SEO but they provide cheap SEO services. They would just write metas and title and metas for their client’s website without doing any competitive analysis of keywords. Whereas expert SEO companies search out profitable keywords for the webpage. Profitable keywords are keywords that have a more amount of searches, but slight competition. This requires experience, lots of in-depth studies and analysis.
9. SEO is a long term strategy. Initially to get the results of SEO will take some time , but once you start getting visibility of set of keywords in the first page of search results, even after you stop taking the SEO services the results will stay there. Whereas SMO is an ongoing process you need to stay connected using social networking websites and keep doing macro blogging in order to be in search results.
10. Search engine gives you instant result on any query whereas if you are asking some question through Social networking websites it will take some time, so if your website is well optimized you will get noticed quickly through search engine which is an added advantage of doing SEO.

When to initiate SEO and SMO:
The basic aim of both SMO & SEO is to enhance traffic to the website which will help you grow your business. But the basic question which arises in one’s mind is when to start what? The answer is simple. One should start SEO first to ensure the first page visibility and then slowly dig into SMO, so that when your SMO users start looking for you have strong web presence in the search engines.

How to increase the web presence
There are various methods to increase visibility in Social media websites (Linkedin, facebook) like one can join various groups of common interests and then part take Q and A and discussions board etc. Or you can start following other people in social networking websites like tweeter and regularly post the tweets. By doing this you can establish yourself as a brand and personalize their relationship with their prospective clients.

What is important SMO or SEO

In today’s age search engine has become bare necessity to find information on products, services or any other information. Still common man generally goes to search engine to find information on anything and then further refer Social networking websites to get feedback from different people.
So Social networking websites can be used for brand monitoring, you can use social networking websites to keep track of what has been said about your company and so you can respond those feedbacks to give a personal touch to your customers and their opinions could be further used for discussions in your company.
Now we can say that the importance of SEO will remain there. Social networking websites can be used to as a backup to get opinions, spread contacts which can get converted into business in future. Basically using SMO you can create a personal feel which is otherwise very difficult for you to create using SEO alone. SMO gives you opportunity to personally talk to your prospective clients and solve their queries as human being, which is really essential to get business but at the same time strong visibility in search engines is also essential.

Combine SEO and SMO to grow your online business
So we can conclude that optimizing your social media presence can positively trigger organic/natural search engine listings as search engines are paying attention to social networking websites. But without doing SEO the webpage doesn’t seek importance in search engine spiders.
So my view is to combine SEO with SMO is the smarter way to grow your business. Do let me know your views, information about how SEO and SMO can be linked together in order to gain maximize output.