All about RSS

What is RSS?
RSS is "Really Simple Syndication" or "Rich Site Summary", it’s a method of distributing links to content in your web site that you'd like others to use. In other words RSS is a family of web feed formats used to publish frequently updated works for example blog entries, news headlines, audio, and video in a standardized format.
Generally RSS feed is applied to those webpages whose content gets updated frequently, so that whenever there is a change in your website those who have subscribed to your rss feed will get to know.

How to manually create rss feed:
Start with creating a new xml file, now add new item in this file by following this architecture
Title
Description
Link

For example in your website you have an articles webpage which is constantly updated, then you can put rss feed for that page by constructing rss-feed.xml file.
Now in this file suppose you have 10 articles listed, in that the first article is on
Enhancing traffic to your website through Linkbaiting
Which is stored at the location
http://www.himshilp.com/seo-articles/linkbaiting.htm
and whose description is
Linkbating is a new concept, but is becoming an effective way to drive more traffic to your website. In simple words linkbaiting is nothing but encouraging others to link back to you...
In your xml file the first item could be added like this
 < item>
< title >Enhancing traffic to your website through Linkbaiting < /title>
< link >http://www.himshilp.com/seo-articles/linkbaiting.htm < /link>
< description > Linkbaiting is a new concept, but is becoming an effective way to drive more traffic to your website. In simple words linkbaiting is nothing but encouraging others to link back to you... < /description >
< /item >
Similarly the other items of that webpage (other 9 articles with short description and link) could be added as other items. For example if the second article is on search engine optimization, then it could be added as
< item>
< title> Search engine optimization < /title>
< link>http://www.himshilp.com/seo-article/search-engine-optimization.htm< /link>
< description> SEO is the process of analyzing a web site and modifying it to enable search engines to read, understand, and index it correctly. This dramatically increases the traffic to the web site... < /description>
< /item>
Similarly the other 8 items could be created. Since RSS is a dialect of XML. All RSS files must conform to the XML 1.0 specification, as published on the W3C website. We need to insert this code
< ?xml version="1.0"?>
In any RSS document at the top level, there should be a element, with a mandatory attribute named version which specifies the version of RSS that the document conforms to. Here we are using the version attribute 2.0.
< rss version="2.0">

Subordinate to the element is a single element, that contains information about the channel (metadata) and its contents.
< ?xml version="1.0"?>
< rss version="2.0">
< channel>
< item >
< title>Enhancing traffic to your website through Linkbaiting< /title>
< link>http://www.himshilp.com/seo-articles/linkbaiting.htm< /link>
< description>Linkbating is a new concept, but is becoming an effective way to drive more traffic to your website. In simple words linkbaiting is nothing but encouraging others to link back to you... < /description>
< /item>
< item>
< title> Search engine optimization < /title>
< link>http://www.himshilp.com/seo-article/search-engine-optimization.htm< /link>
< description> SEO is the process of analyzing a web site and modifying it to enable search engines to read, understand, and index it correctly. This dramatically increases the traffic to the web site... < /description>
< /item>
< /channel>
< /rss>
Notice that we have closed the channel and rss tags in the end.
As indicated before since its an xml file it has to be saved as rss-feed.xml.
After defining all the items i.e. all 10 articles in this case we have to define our webpage as a channel.
The same tags title, description and link of your webpage has to be inserted. Now the complete file will be like this

< ?xml version="1.0"?>
< rss version="2.0">
< channel>
< title>SEO Article, SEO Blog, SEM Tips, PPC Article, Blog, Internet Marketing< /title> < link>http://www.himshilp.com/seo-articles/seo-articles.htm< /link> < description>Himshilp: Best SEO Company in India. Learn more about ethical search engine optimization techniques from our SEO Article, PPC Blog & Internet Marketing Tips Section. Contact for further details.< /description>

< item>
< title>Enhancing traffic to your website through Linkbaiting< /title>
< link>http://www.himshilp.com/seo-articles/linkbaiting.htm< /link>
< description>Linkbating is a new concept, but is becoming an effective way to drive more traffic to your website. In simple words linkbaiting is nothing but encouraging others to link back to you... < /description>
< /item>
< item>
< title> Search engine optimization < /title>
< link>http://www.himshilp.com/seo-article/search-engine-optimization.htm< /link>
< description> SEO is the process of analyzing a web site and modifying it to enable search engines to read, understand, and index it correctly. This dramatically increases the traffic to the web site... < /description>
< /item>
< /channel>
< /rss>
After doing this make hyperlink (rss –feed) articles page and link that hyperlink to the xml file(rss-feed.xml).
Validating The File
Once you are done with this process, it’s the time to check whether your file is valid or not. Either you can use feed validator service or just type the url of this particular feed in the address box, if everything is fine you will get to see the xml file otherwise you have to fix the errors.
Now its time to get Syndicated
Since your file is validated you can now submit your feed to various rss directories to get your feed listed. Which will help you to get more leverage of your articles in this case.
Summary:
RSS Feed is one of the best ways to market the information on a website without putting much effort. So it could also be used as one of the internet marketing strategy. Once the feeds on your website are updated, every subscriber automatically gets the update of new information on the site.
Also with rss you can also circulate your content to your networks of social networking websites. Its works amazingly, as rss helps you generate traffic to your website, which in turn helps you getting good backlinks , which helps in getting good ranking in Search engines, which is the major aspect of SEO.

RSS feed is just a link created on any webpage whose content gets updated frequently, so that whosoever subscribed to your rss feed will get notified whenever there is a change in that particular webpage. So obviously by providing RSS feed in your webpage you are increasing your webpage's visibility among others and in turn traffic of your website which is the key aspect of any SEO program.
This is my take. what is yours feel free to share with us.

Future trends of Internet marketing

Future trends of Internet marketing

Today, over 75% of website traffic comes through organic search results and 85% of people trust search engines for fulfilling their primary business needs. Even though people are inclining towards social networking websites, but Social networking websites are more or less served as taking second opinion, feedback for the products. Search engines still rule the internet industry in terms of finding products and services to satisfy their business and personal needs. Let us find out what will be the future internet marketing trends.

Search engine optimization:

Websites with fresh content and relevant links will still rule the internet but the search results will get more personalized and area specific. Already search engines algorithms have started paying attention to the geo-location, publication-date, past behavior, mobile device browsers and media content. Google has already launched innovations like real-time search and Social Search. So publishers and brands are expected to deliver more personalized, most comprehensive, fresh and relevant content to get indexed in search engines.

So testing keywords, content and links in mobile websites, local content and social media is a wise move to generate leads in the internet marketing industry.

PPC / Paid search:

The motive behind paid search advertising is to get instant traffic to the website and first page visibility for selected keywords. As Search engines will remain primary mean of getting information people will click on the relevant ads. And the PPC costs will remain reasonable. Mobile technology could be used in PPC platforms as a massive advantage. Big players don’t mind paying money for running PPC campaign if they’ll get good returns, PPC investment is also a good decision but be wise while choosing your keywords since your money is directly involved in that. I suggest you to take the advice of PPC expert before investing.

Email marketing

The future of E-mail marketing is also bright as now email providers have started integrating social media along with email. Google buzz, which integrates videos, photos, link with real time communication, is already introduced. Google buzz which is an addition to social features in Gmail is creating buzz everywhere. Buzz brings this network to the surface by automatically setting you up to follow the people you email and chat with the most. It builds easy to use sharing experience that richly integrates photos, videos and links, and makes it easy to share publicly or privately. So in the upcoming years try to invest in these newly integrated email applications to generate leads and recurring customers.

Social media networking:

Lots of eyeballs are fixed on social media networking nowadays, so investing wisely in social media would be a good decision. Google has already started paying attention to social networking websites like twitter, facebook, linkedin etc. by indexing them in search results. Social media networking is in its initial stage, it has yet to evolve, and many a things are yet to come like Social networking websites will give more importance to interactivity and features like (RSS,Wiki,...) to the users, with the help of Web2.0. So future of internet marketing is going to be effected mostly by social media networking. Brand your websites with the help of these social networking websites. Observe carefully your fan pages in facebook and find out the customers who are diligently following you. Try to use these social media websites to get repeated and referral business from your clients. Also social networking websites are an effective way to take feedback of your product or services.
In short the future of social media networking is very bright, it is upto you how do you use them in the interest of your business.

Mobile Marketing

According to Wikipedia Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.
Nowadays many people are carry handsets like iPhone and the Google Android phone capable of rich, mobile commerce providing a rich environment for the convergence of mobility and the Web. So the latest trend in internet marketing is shifted towards providing low-cost mobile marketing solutions like mobile websites, mobile email marketing, mobile text messaging, mobile application development and area specific marketing.
These smart phones are opening new channels like SMS, mobile pages, online sales collateral, and virtual couponing or money mobile technology, which will simplify the reach to the targeted audience/ customer.

Blogging:

Blogging will remain there as a good investment in the internet industry for the new bloggers as well as for the established bloggers. As search engines loves fresh content and blogging is a way to update your website periodically with fresh and unique content so blogging will help driving visitors to your website in the upcoming years also. So try to convert prospects into customers by writing quality content for your website. Even many good article submitting directories are encouraging their members to submit quality articles to their directories and in return they are rewarding the customer with increased traffic, improved credibility and additional sales, which is a great reward to bloggers.

Corporate Video:

It is said that a picture is worth than thousand words, now you can imagine the impact which a video creates as compared to simple text. The main advantage of using online video is that it is interactive, so creates more impact on the viewer and makes it easily memorable. It can be easily shared with anyone and it is not expensive also to create. All these features of corporate video make it widely accessible. As YouTube is becoming the easiest way to generate targeted and continuous traffic to your website, it is a good idea to invest some time in low cost video marketing in the upcoming years. But be wise to invest in video promotion as however effective be the video is, it takes time to get loaded on the system and you can’t scan the video whereas text can be easily scanned and converted into digital format to create webpages.

Summary:

There could be many other internet marketing trends which can develop in the upcoming years. I suggest you should give some time to consumers as they take time to get adjusted with new trends. Try to attract new customers and don’t forget to concentrate on the repeated customers as well. Try to improve your brand by listening to the customers and engage them by taking their constant feedback.

Social media could be used effectively to market your brand reputation, so monitor constantly the invaluable feedback gathered from the conversations based on social media. Google caffeine’s real time search is also something which one should consider with respect to social media marketing.
Inbound marketing through social networking websites is going to be an added value to your brand name, Invest your time wisely in sharing information via blogs, articles, and participating in discussions, answering questions, all these are the ways you can all add value to your social media profile.


Do you agree with my viewpoints? Do let me know about your viewpoints about
future internet marketing trends.

Benefits of using Twitter

Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the followers. That’s why information on Twitter is short, to the point and effective. Senders can restrict delivery to those in their circle of friends or, by default, allow open access. You can access Twitter via Web, Desktop Applications and even SMS. While the service costs nothing to use, accessing it through SMS may incur phone service provider fees.
I started using tweeter some time ago. Surprisingly after few days of posting some tweets it started getting indexed in Google. While Google continues to dominate the world of “search”, it has a long way to go in offering real-time search capabilities.
Twitter is a powerful communication platform providing social networkers the opportunity to post updates in real-real time. The growth of twitter has been so phenomenal that Google also started paying attention and it is indexing Tweets. Many Twitter pages and individual tweets can be seen on the first page of Google.
Then I started learning more about it. Rather than using it just as a social networking platform, if used properly, it can benefit you in so many ways including by boosting your personal brand and enhancing website traffic.

I want to list down some of the methods by which Twitter can benefit us:
1.A Powerful Tool for Obtaining Information / news. Twitter users often link to useful sites or articles and can be a source of scoops and alternative news. This is very useful for active social news participants as they can subscribe to Twitter feeds for specific websites/conferences, which allows them to receive and view content quickly.Twitter can be quite an effective search tool for researching any kind of information. The results can complement other methods or sources of information. Twitter has a wide range of users, who constantly update Twitter with new information on different niches.
2.To reinforce Personal Brand and awareness. Twitter is a social media platform which has the primary advantage of developing a social brand that is well-connected and accessible. Due its vast usage, Twitter can be a used for promoting your products and services and establish your brand. If you have established business you can use Twitter to enhance your brand image. On the other hand if you have a smaller business with limited brand awareness then Twitter can be excellent for promoting and establishing your brand among enormous audience.
3.Get Feedback. Twitter provides you with an opportunity to join a group of interest by following others who are influential within your niche. Twitter also allows businesses to communicate with customers and receive feedback in a casual and cost effective manner. It can prove useful in understanding and obtaining consumer opinion about new products or services or new ideas. You can also use Twitter to communicate new ideas with people and test public opinion. Bloggers sometimes use Twitter to discuss ideas for new posts.
4.Use it as HR tool to Recruit People. Want to hire a good web analyst, web designer, or programmer? Send out a tweet asking for recommendations. This is a very quick and easy way to hire freelancers or even companies based on familiar recommendations.
5.Marketing Opportunities. Twitter can be used in promoting your products and services. It is a cost effective method to increase awareness about your products or services. You can use it to inform customers about any new announcement or special offers. Twitter offers all the advantages of traditional text message marketing and more. It can prove to be a useful tool for conducting market research by better understanding of potential or existing customers.
6.Boost your website traffic. Twitter can be used to direct traffic to your websites. If you tweet about your website, the message will spread faster and further as other active users pick it up and re-tweet it. Bloggers often use Twitter to inform their audience of any new posts on their blog by posting links on Twitter. Thus Twitter can be seen as a traffic generation tool. The placement of links within profiles and conversations can direct visitors to a specific website and is especially powerful if you pitch to early adopters and influencers.
7.Make new friends. Twitter has a built-in function for you to befriend and track the messages of other users. This is a simple way for you connect with like minded people outside of your usual circle. A Twitter association can be developed into a long term acquaintance.
8.Spreading Social Network. Twitter is an excellent tool to help bloggers share links to content which is of mutual interest to like minded people. On a personal level Twitter allows one to communicate with friends and family or close network of connections. On an organizational level Twitter allows colleagues who are not co-located to communicate with each other or businesses to communicate with their customers. With Twitter it is also possible to target a specific niche or audience by following others from your industry. It can thus allow a business to build contacts within the industry. Communities have developed around many of Twitter groups or niches. Twitter can be used to establish reliable and long term relationships for future benefits such as testimonials or peer recommendations.
9.Get Votes. Send a link to your stories you’ve submitted in other social news sites like Digg. Your followers might vote up the stories if they agree with it. This allows you to acquire more support for your efforts on other social media websites
10.Event Updates. Twitter can be used as a means to inform event participants and latest event happenings/changes by entrepreneurs. This is a stress-free way to broadcast information. Businesses have also used Twitter effectively to measure the performance of campaigns.
11.Promotion. Twitter can be used as a promotional tool to announce offline endeavors or upcoming online events (webinars, virtual tradeshows etc). If you are an e-commerce site, perhaps you have a deal of the day or seasonal offers where you can promote these deals. The fact is you do not want to be too promotional, but Twitter does present the opportunity to promote your products or service and brand to your friends.
12.SEO Boost. If you have good content on your website and you want to drive additional traffic to this content on your website, you can use Twitter to do so. A quick tweet with the URL can help drive additional traffic to a preferred landing page on your site to help persuade the conversion on your site.
13.Find future Prospects online. Twitter allows you to interact with potential prospects and your target audience. While you do not want to be in direct touch all of the time, Twitter does allow you to engage with your prospects by re-tweeting their posts or responding to something that they may have tweeted about. Discretion and tact is needed in this area.
14.Twitter and Mobile. Since Twitter is very simple to use and is limited to 140 characters, mobile use with Twitter is also easy. You can both send and receive updates what you and your friends are doing on the go using a simple SMS. Twitter can be a great mobile communication tool. As we know in business, this can be a pretty powerful thing.
15.Offer live exposure. Twitter’s message size limit prevents detailed coverage of events but it can allow you to provide real-time commentary which may help to spark further discussion or interest on the event as other Twitter users spread the message. Very useful for citizen journalism.
In short, Twitter allows you to monitor how influencers think or feel, you can also get into their attention zone via active networking. For businesses, Twitter is another channel which connects current and potential customers with your product or brand. It allows deeply infiltration into the lifestyles of interested participants, which helps to build brand persistence/loyalty. So twitter can be used a tool to achieve simple aim of tracking and directing attention from various groups of your interest and in turn drive business.

Growing to the peak - Internet marketing Strategies

The primary goal of any marketing strategy is to increase the company’s public existence so that the company’s business is promoted. Internet marketing is no less but its approach is little different and it target customers across the globe.
Many a times people think that by just buying a domain name and constructing a nice website will drive internet traffic, but that is not true. There are many other factors which are necessary to make yourself prove in this competitive world. Especially now it’s the time of recession and everyone is thinking ten times before purchasing a new product or services, but at this time if we will think that we can hire a low cost SEO company to optimize our website then that will be the silliest mistake which we will do, since internet marketing is the cheapest way of all the other marketing strategies and only by choosing the right internet marketing firm you can increase your website traffic and in turn your business.
In order to successfully market any business or product the marketer should have a firm idea of what they are doing and why they are doing it in order to estimate the response received and make adjustments as necessary. What is the unique product / service they provide which makes them special or what is their main motive behind doing that particular business. So the selection of keywords plays a very crucial role to optimize your website, which can only be done with the help of a good internet marketing company which uses ethical search optimization techniques.
There are several other ways to increase website traffic on your website. Some of them are listed below:
• email marketing
• social networking
• branding your website
• WOMM( Word Of Mouth Marketing)
• SEO
• PPC
• Backlinking
• Newsletters/ ezines
• Micro blogging
• Macro blogging
• User generated content
• Directory listing
• Listing in DMOZ

Email marketing:

It can be very effective tool if used properly. An extensive study should be performed before preparing a mailing list, so that only appropriate clients are picked. The email should be personalized so that the receiver should have a nice feeling. The list for which we are targeting email marketing should be prepared in such a way that we are not spammed. Remember having a bad name for once is remembered more than having good name, so we should be very cautious. In brief internet marketing can be proved a very economical way to market any business only when used appropriately.



Social Networking:

The introduction of the Internet, and especially the World Wide Web, has allowed people to meet new friends and acquaintances across the globe. By the advent of Social networking reaching to the masses has become very simple. The social marketing phenomenon has reached more people than any other marketing strategy in an amazing way, just you need to join the social network, put up the start up pages that correspond to the business and don’t forget to include the link of your company’s website. There are many social networking websites like linkedin, facebook, Myspace etc…

Branding of the website:
Your business's website will be many people's first impression of your company, products and services. As a result, your site represents a critical component of your branding strategy: It communicates who you are, what you offer and what you promise (your brand) through its content, organization and appearance (the look and feel).
WOMM( Word Of Mouth Marketing):
WOMM’ has got nothing to do with propaganda, advocacy or advertisement. In the marketing world conversation plays an integral part. And these new media sites focus on conversation as their integral part. For better or for worse people talk about products, events etc no one can stop that.
In this day and age, if you don’t have your own website for your business, it’s almost as if you do not exist. Recent studies have found that people are more likely to look up a business online than in the Yellow Pages or other traditional “old-school” ways.
Link building is the process of getting other web sites to place a link to your web site on their own web site.
SEO
Search engine optimization is the process of analyzing a web site and modifying it to enable search engines to read, understand, and index it correctly.
The objective of search engine optimization is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site.

PPC
Pay-per-Click (PPC) Advertising is a feature that is now being offered by the major search engines. Through a competitive bidding process, you can buy a favorable position on the search engine results for specific keyword search phrases that you choose. You pay for results only on a “per click” basis, hence the name Pay per Click Advertising. The twin advantages of PPC advertising are immediate visibility and strategic placement.

Newsletters

Newsletters have massive potential to promote your business, sell your products, inform your potential customers, and retain existing customers. They can increase affiliate sales, market new products, or keep your customers informed of changes.
Newsletter can be an extremely powerful Internet marketing tool. Readers love to get something for nothing, especially information. By reducing the amount of advertising and increasing the amount of genuinely useful and informative newsletter content it is possible to build an email list that will continue to purchase from you for years to come. Newsletter design and newsletter content are equally important, both giving you the opportunity to maximize the effect of your marketing campaigns and subsequently make you more money.

Macro blogging

Macro blogging or Blogging is rapidly becoming a popular way to promote your on-line marketing. Each blog entry you make should include a hyperlink to your business site and should also include tags associated with the blog topic (which can also be connected with your business opportunity).
Every blog post has tags and all of the tags are keywords associated to the topic of your blog and thus your business, so your blog can enhance your search engine ranking. This is free advertising to your website. Every blog is accompanied by feedback and comments (user generated content) about that blog. Either positive or negative comments both are beneficial to you. The more visits to your site, the more you are marketing your business and gaining credibility.

Micro blogging
Micro blogging is an innovative way of blogging, this type refers to short written texts of about 140 words that is published online and viewed by all or to a restricted few. Most uniquely, the brief blogs, in the form of messages, can be imparted even through a number of means such as instant messaging, email, text messaging, MP3 and of course on the web.
In fact, the business world, micro blogging way to best suit the client-based interaction. This can be done in a number of effective and useful ways. For example, with this particular technique, the companies can keep in touch with their clients, informing them with the constant developments. In this way, the companies can also declare discounts and offers to the blog readers across the web. At times, customers may prefer to talk to any particular staff of their choice. Micro blogging makes the job easier to know whether the staff is available online or not get a more honest feedback Besides these, there are many other applications of the very concept of the ultra micro blogging that is already taking the business and social world by storm.
How will writing macro blogs help you improve your business?
When you put your content related to your business opportunity on Twitter and other micro blogging sites like Pownce, Tumblr, and Jaiku, Google’s spiders follow…your pages will get indexed…your websites will rank…and you’ll make more business.
User generated content (UGC)
It is the content that users (or consumers) write and submit online and can be
• Product reviews (e.g. Amazon.com)
• Service reviews (e.g. Google Local)
• Seller reviews (e.g. ebay)
• Blog comments
• News comments
• Forum posts or comments
• Video/Audio and Photo sharing sites (e.g. YouTube and Flickr)
• Social networking sites comments or posts (e.g. Twitter, SecondLife, Facebook)
• Wikis
• Composite review sites (e.g. ConsumerReport.org)

Why UGCs are important in internet marketing?
There are several reasons. They are:
• Consumers are relying more and more on UGC.
• Marketers are relying more and more on UGC
• UGC Influences Offline Commerce
• Not only positive but Negative Reviews are also actually of interest
• Negative reviews provide helpful feedback to consumers and R&D
• Negative Reviews provide authenticity
• Positive Reviews Outweigh Negatives

If you sell products and services, and if you have a web site, make sure you allow for reviews. If your products are great to mediocre, you should get far more positive than negative feedback, and a resultant positive impact on sales and revenue.
Therefore, make sure you enable and allow feedback, optimize your review pages, and get traction for them in the search results by supporting brand evangelists, and answering detractor issues promptly and diplomatically.

Affiliates networks
Building your online business with an affiliate network allows you to reach affiliates and customers across the globe. You are able to market your products across the globe. This is very favorable for search engine optimization.
Affiliate network marketing is a combination of network marketing and affiliate marketing. This type of marketing involves selling of products and services to consumers through a wide network of independent distributors.
After you sell the products or services to distributors, they in turn can sell to other marketers. You earn commissions for your sales. Additionally, you also earn for sales through marketers under you to a certain extent. This is affiliate networking and marketing.
Backlinkings

Backlinks are links that are directed towards your website. Also knows as Inbound links The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query
A search engine considers the content of the sites to determine the QUALITY of a link. When inbound links to your site come from other sites, and those sites have content related to your site, these inbound links are considered more relevant to your site. If inbound links are found on sites with unrelated content, they are considered less relevant. The higher the relevance of inbound links, the greater is their quality. Ideally backlinks are web pages with high PageRank, with content like yours and that already link to other web pages.
Reciprocal links: if you enter a link exchange program with the so called bad neighbors and you link to them, this can be disastrous to your SEO efforts.
Paid links:
Paid links certainly have their place. For a lot of sites, this place has proven to be in an SEO campaign. Care should be taken when buying text links for SEO, that the link is a genuinely powerful addition to your marketing campaign without relying on it to improve your search engine ranking. Check page popularity and relevance, link placement, and ensure that the link cost and results offer a good enough ROI to justify the purchase of the link in the first place. Paid links could provide you with good traffic if you find the right ones at the right price.

Directory listing
To enhance the search engine rankings, it is important to list your website in various directories; it also helps your website to come in the top search engine results of all major search engine results like Google, Yahoo and MSN.
The higher the PR of the directory, the more benefit you will get to get your directory listed in that directory. Directories are useful to the user in that if a user wanted to find a site under a particular topic, it would be easy to go to the appropriate category and choose from the selection of links. All links in a web directory are well-categorized and meaningfully sorted out.

Listing in Dmoz (Open Directory Project)
Now owned by Time Warner, the Open Directory Project, is the single most important and powerful of all the directories edited by humans. The results from this high-quality directory are also carried directly by Google (where they are listed in a different order, according to Google Page Rank). There are numerous advantages of submitting your directory to DMOZ, and I can't think of a single drawback.
It may take many months to secure a listing, and there is no guarantee that your site will be listed at all. Google takes DMOZ listings very seriously, and in fact they even make it known that if you've had difficulty getting listed in Google, one of the best ways of remedying that is to get your site listed with the Open Directory Project.
Directory submissions, unlike search engine submissions, are reviewed by human beings and undergo a great deal of scrutiny by the editors reviewing them. It is important that your website is submitted correctly in order to obtain the listings you need.
Listings in DMOZ (Open Directory Project) and the Yahoo! Directory can be very helpful for boosting your site in the search engines. Google, Yahoo and MSN view websites listed in these directories as more important than those which are not.

The future of internet marketing
As more people join up with digital riot, e-commerce continues to grow. Still, one can’t help but acknowledge Internet users are becoming more refined, particularly as a younger generation moves into adulthood.
Specially in this time of recession one cant avoid internet marketing as it’s the cheapest and most effective way of marketing which target people across the globe. The future of internet marketing looks very promising.
Happy internet marketing!!!

Internet Marketing Bangalore, Web Site Marketing Bangalore, Internet Marketing Company

Internet Marketing

Internet Marketing refers to Marketing on Internet. There are few other terms, which are synonym for Internet marketing viz. Online Marketing, Emarketing etc.

Internet revolution has opened many new avenues for low cost and deep penetration marketing to global audience. Ability to converse with the audience gives Internet marketing an edge over traditional marketing approach. Internet marketing is the fastest growing marketing among the major media.

Internet Marketing is a combination of creative aspect and the technical know how of Internet including design and technical setup of the campaigns. Various types of Internet marketing are:

• Search Engine Marketing (SEO & SEM)


• Affiliates marketing


• Banner display
• Email campaigns
• Marketing through social networks
• Mass emailing
• Blog advertising

Advantages of Internet Marketing:

• The audience reach is global
• Deep penetration n target market
• Cost effective approach
• Can be one to one or one to many approach
• Can target audience based on demographic information e.g. language, geographical area, or behavioral group
• Results can be measured by defining matrices
• Quick and easy communication can be achieved

Internet Marketing may seem relatively simple and easy to do but in reality Internet Marketing but the approach has to be quite scientific and quantitative in nature so that a greater ROI can be achieved. A slight “take it easy” attitude can make heavy losses to your business. The approach has planned carefully after weighing all the possibilities and matrices should be set to measure the ROI.

Prateek Samuel is an Associate working with Himshilp which specializes in providing SEO Services and helps websites in optimizing ROI through various marketing methodologies like PPC programs, Managing Affiliate Programs and Search Engine Optimization.