Easy steps to develop SEO-friendly content

What is SEO-friendly content?
SEO- friendly content should be attractive as well as useful for the viewers; also it should be well optimized for search engine spiders, which in turn helps producing high ranking in search results.
Due to the content-centric nature of search engines, the need to write SEO-friendly content has grown immensely in SEO industry. All major search engines have become very smart in identifying the informative and interesting content as compare to the over optimized and senseless content. So in order to write SEO- friendly content you have to think about human being and search engine both and find balance between both. Illogical content having random links to other pages with same words repeated over and over again will never get indexed. Your first priority should be always to write content for the people not for the search engines

Things to consider, while designing SEO-friendly content:

1. How to use keywords
• Title Tag–The title tag is what visitors will see at the top of the browser window when your site first appears. It is the most important tag to consider when designing your web site. Place your main keywords at the beginning of the title tag, in order to form a meaningful and relevant title of the webpage.
• Meta tag-Make sure you write an attractive description for your description meta tag. This gets listed first to the visitors when search engine find your website relevant for that keyword. If the description does not capture your visitor's attention immediately you will lose your visitor to a competing web site.
• H1-H6 tags–Heading tags play important role in SEO, specially the H1 and H2 tags, try to incorporate the maximum use of important keywords in h1 and h2 tags. For example we can use keywords in sub-headings of top-para and bottom-para of a webpage as Search engines give a little more weightage to these tags. They also grab your visitor's attention faster than normal text.
• Keyword density-is the ratio of the word that is being searched for (the keyword) against the total number of words appearing on your web page. Google considers keyword density a prime factor in ranking pages in search engine results, more so than many other search engines. Take care that the individual keyword density (each keyword/ total words) should be between 1 to 6%. For that you can intertwine the keywords throughout the content like in the paragraphs where the keywords are used in the headings the usage of keywords in the paragraph further supports the relevancy of the heading as well as it increases the keyword density .
• Bold and Italics Keywords –Search engine pays extra attention to bold and Italics text so indexing of the webpage can be improved by bolding and italicizing the keywords in the paragraphs.
• Body Text–Stuff your webpage with the targeted keywords so that the flow of the content looks natural and the content make sense, avoid keyword spamming. It's always advisable to write the content for the visitor to a particular website and not for the search engines, as visitor-friendly content always get indexed faster.
• Internal and InboundLinks–Keywords which are used in anchor textof internal and inbound links are always indexed faster, but don't overdo this, try to incorporate the links naturally. For example avoid "click here" for anchor text, instead use some relevant keyword.
• ALT tags –We know that images enhance the readability of any webpage by providing site visitors instant visual stimulation. Always use alt tags with the images to guide the spiders what your images is about, as spiders cannot crawl the images but they can read alt tags.
2. What should be the structure of the Content
• Use short paragraphs with headings, generally long paragraphs are not easily digestible. Better to use Lists instead of paragraphs to enhance the readability.
• Use self explanatory images like charts, graphs or even some diagram which can convey the message as they are always preferred by readers. You can also use cartoons to explain something in a diagram.
• Always Proof-read your page for your spelling and grammar mistakes before publishing the content.
• Stick to the natural flow of the content by staying on a particular topic. Don't create confusion by moving here and there. Provide relevant and accurate content.

Vibrant colors, lot of animations, videos etc cannot impress search engines but the words surely can.
Summary:
Always concentrate on writing unique and informative content with appropriate keywords placed optimally. Avoid unnecessary stuffing the keywords in the content, as it is considered as spam by search engine, and you can get will penalized. So your focus should be to write SEO-friendly content which is designed to create a balance between search engine and human being. The content is optimized in such a way that it is easy to be understood by an average internet user and interesting as well, once this is done variouslink-building exercises can be performed later in order to increase the page rank.
How do you find this article? Please let me know if anything is remaining which should be considered while designing SEO- friendly content…